tado° was founded in Munich in 2011 and pioneered the smart thermostat category in Europe. Today it describes itself as Europe’s leading home energy management company: in March 2026, tado° announced it had connected more than 5.5 million smart thermostats and reached operating profitability. Users lower their heating consumption by an average of 22%.
In 2021, together with MTTR, we helped tado° create a brand world that stands out among the many minimalist smart home brands. The starting point was a simple conviction: the world won’t reach a more sustainable future if the path there consists only of sacrifice. tado° helps people save energy without giving up comfort, so we put people’s comfort zones at the heart of the brand story.
